Problems With Lottery Advertising


A lottery is a form of gambling where numbers are drawn at random for a prize. Some governments outlaw it, while others endorse it and organize state or national lotteries. While many people enjoy playing lotteries, they are not without their problems. Some are addictive, and the odds of winning are usually skewed against lower-income players. But the bigger issue is that lotteries promote gambling, a behavior with serious social consequences for poor people and problem gamblers. They also divert public funds away from other government priorities.

Although making decisions and determining fates by casting lots has a long history (including several instances in the Bible), lotteries for material gain are more recent. The first recorded public lottery to distribute prizes to winners was held in 1466 in Bruges, Belgium. Lotteries were also common in Europe during the 1500s and 1600s as a way of raising money for civic projects or charitable causes. Benjamin Franklin even used a lottery to raise funds for cannons during the American Revolution, and Thomas Jefferson sponsored a private lottery to alleviate his crushing debts.

In the United States, lotteries are an integral part of state government, providing billions of dollars in revenues to pay for services such as public education and road maintenance. Many states also sponsor private lotteries to raise funds for religious and charitable purposes. The earliest public lotteries were organized in the Northeast, where state governments hoped that the revenue could help them expand their array of services without onerous taxes on middle-class and working-class citizens. But in the decades after World War II, that arrangement crumbled under the pressure of rising inflation and the cost of the Vietnam War. The states needed to find new sources of revenue, and many turned to the lottery to fill the gap.

Since lotteries are run as businesses focused on maximizing revenues, their advertising efforts focus on promoting the idea that buying a ticket is a good deal and a good “civic duty.” But this message is misleading at best, and downright deceptive at worst. Lottery ads obscure the fact that lottery play is a form of gambling with negative consequences for poor people and problem gamblers. In addition, they lure the public with promises of instant riches that cannot be realized and thereby contribute to inequality and societal discontent.

Another problem with lotteries is that they are a classic example of the piecemeal nature of public policy, in which a lottery is established and then incrementally expanded, often with little regard to the overall public welfare. As a result, few, if any, states have an integrated “gambling policy” or a coherent overall plan for the lottery industry. This fragmentation of authority and the constant pressure for additional revenues makes it very difficult for lottery officials to take a broad, long-term view of the industry. This is at odds with the public’s interest. While some people make a living by winning the lottery, there are also those who spend their last dollar on a desperate hope of hitting it big. In either case, it is important to remember that health, family and a roof over your head come before the possibility of lottery winnings.